Friday, January 4, 2008

Materialism of our times as seen in modern shopping malls

It is the day before Three Kings, the most important gift-giving day in Spain. A shopping madhouse day like Christmas Eve in the U.S. I read the posts by Absolute Vanilla and Baino on materialism and remembered the below piece in my "draft" box since Oct. Note that my described feelings of over-stimulated and bombarded have been at least duplicated in Dec. and Jan. I don't even want to imagine the sales crowds (which begin Jan. 7th here) when my daughters will spend the gift certificates and birthday money they receive over these dates, and ask for my help.
So here is my humble response to the over-materialism of our times as seen in modern shopping malls.

I had to wait 45 minutes until I had agreed to meet someone at a coffee place at a local mall the other day, so I decided to 'go shopping' by myself (i.e. without 2 teenagers dragging me from one hip store to another) to see the new fashion trends for the Fall, maybe look for new bras I desperately needed, but hated the thought of shopping for. After 50 minutes I couldn't wait to get out!

My senses felt bombarded:

  • a different electronic music in each shop, (that awful kind they have found makes us purchase more. I think we purchase more because we can't think straight and can't wait to get out so we just decide to buy quickly to find reprieve from the music - I especially find this in the 'hip' stores my daughters drag me to.)
  • bright colors of glitzy stuff on top of every surface, especially in these kiosks now placed along the middle of the mall corridor to sell us more stuff we don't need
  • over layered, color coordinated outfits in every shop window that remind me of how out of style all my perfectly fine and color coordinated clothes I already own are
  • smells of every ethnic kind of food I never thought I'd be hungry for, from the bi-level food court half way down the mall.

Once the coffee was had and business taken care of, it was a reprieve to get in my car. To close out the noise, the materialism, the feel of frenzy. I drove home slowly, admiring the glimpses of the sea I got between new apt. buildings, restaurants and hotels (more materialism I tried to ignore) calming myself with classical music and the thought of home and the new color coordinated outfits I could pull together from the comfort clothes in my closet, acquired from an array of places, the least of which were shopping malls, over the years.(I'd have to wait another two months before I replaced those old bras)

5 comments:

Unknown said...

It was brave of you to have ventured out at all! I just stay away - I can't stand it - but you're right, it's all far too much and it's all designed to part you from your money and provide you with stuff that you never even dreamed you needed. Never mind a material girl, it's a material culture everywhere we turn.

Thanks for stopping by and reading my materialism post - I've added you as a link too :-)

Mediterranean Views said...

Nice to meet you vanilla, look forward to 'staying in touch'.

Vesper said...

"Hate" is a big word, but I hate shopping, and when I really need to do it I have a list, I now exactly where to go and I'm in and out in no time. I can't understand people who plan an entire day at the mall. I think I would be sick if I had to do that... :-)

Vesper said...

Obviously, I meant to write "know exactly"... :-)

Mediterranean Views said...

I don't get planning a whole day at the mall as an activity either. I go when I have to, mostly with my daughters who still enjoy despie my pontificating against it, I last a max of 2 hours and end up exhausted, over-stimulated, disgusted with our waste, etc..