Black or White

I looked at the photos from the Memorial to Michael Jackson held at the Apollo theater in Harlem this week and I couldn't help but observe the 99% black crowd. I found it interesting that they would "worship" a black man who tried to become white. Of course the posters and t-shirts being bought and shown off were images of his Jackson 5 days, Bad and Off the Wall, when he still looked black. I also observed that many who surrounded him, like his doctor and nutritionist, were black. So I ask, if he appealed to his race and supoprted those of his race professionaly, why did he try and look white?